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Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
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Doritos becomes the no. 1 sharing brand in impulse
Doritos has become the no.1 sharing brand in the impulse channel, outperforming the category and growing at double the rate of its nearest competitor.
Nestlé opens this year’s Perfect Break campaign
Nestlé will launch its Kit Kat Perfect Break competition again on 29th August for the third time.
UB launches new snacks promotion
United Biscuits UK is targeting rugby fans this autumn with a new McCoy’s promotion that aims to drive sales for retailers.
Costcutter reveals 25th anniversary identity
Costcutter Supermarket Group has revealed a celebratory identity to help retailers to commemorate the company’s 25th year of trading.
Gü invests in master brand campaign and launch
Desserts brand Gü has announced a £2 million brand campaign to support its brand relaunch – the company’s biggest marketing investment to date – as well as the introduction of its new Singles range.
Children’s snack brand promotes wildlife
Pom-Bear, the teddy bear-shaped potato snacks, has enrolled wildlife expert Michaela Strachan to front its 2011 promotional campaign, to encourage kids to learn more about animals and local ecosystems.
Coffee sweets to be trialled in 5000 UK newsagents
Around 5000 newsagents across the UK are to get the opportunity to trial Kopiko – the world’s number one coffee sweet brand – as part of a promotion which is being run in conjunction with the NewsDrop Network.
Cross-brand promotion in the bag
United Biscuits UK, the manufacturer of biscuits, snacks and cakes, is running its biggest-ever cross-brand promotion on its portfolio of bagged snacks to drive sales for retailers.
Cadbury price marks its top four countlines
Cadbury is to launch a price marked pack promotion on its top four countlines – Cadbury Twirl, Cadbury Crunchie, Cadbury Wispa and Cadbury Daily Milk.
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