Feature article
Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
Read morePosts tagged with 'cadbury'
Dairy Milk bar gets a royal touch
This May, Kraft Foods will mark Her Majesty Queen Elizabeth II’s Diamond Jubilee with the launch of a limited edition 400g Cadbury Dairy Milk chocolate bar in a special heritage pack.
Win Olympic tickets
This month Cadbury is ramping up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway.
Bubbly chocolate
Kraft Foods has brought out a new chocolate bar from Cadbury Dairy Milk, bursting with bubbles.
Kraft to sell Somerdale site for housing
The now defunct Cadbury factory in Bristol is on the verge of being sold to be converted into housing.
Kraft to cut 200 jobs
Kraft Foods is to cut 200 jobs under plans, which include £50 million investment in its chocolate and biscuit manufacturing, according to the company.
Indian Campco set to increase production
The Indian multi-state co-operative Campco (Central Arecanut and Cocoa Marketing and Processing Cooperative Ltd), has revealed an extensive expansion plan.
The battle for the colour purple
Cadbury has won a partial victory against Nestlé in their long-running legal dispute of the use of purple branding as the UK Intellectual Property Office denied Nestlé’s bid to have Cadbury’s trademark of the colour revoked.
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Cadbury introduces new Olympics products
This September, Cadbury, the Official Treat Provider of the London 2012 Olympic and Paralympic Games, is asking consumers to help get behind Team GB in the lead up to London 2012 and keep them pumped.
New look for Cadbury Eclairs
All Cadbury Eclairs bags, cartons and rollpacks will see a new packaging design, including a matte finish, which is a first for the sweets.
The packaging re-design aims to give the brand a fresh new look and, as part of Cadbury’s status as the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, the new pack design will also feature the LOCOG (London Organising Committee of the Olympic Games) logo.
Virtual chocolate
Blippar, a free smart phone app that converts real world images, products and adverts into instantaneous virtual experiences, has launched in partnership with Cadbury UK and Ireland.
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