New jumbo mixes from KP Nuts
United Biscuits (UBUK) has launched a range of KP jumbo nut mixes. Available to retailers now, the salted nut mix and unsalted fruit & nut mix contain the largest and best quality nuts.
On sale now in 90g grab bags with an MRRP of £2.40, the salted nut mix contains a mix of jumbo peanuts, jumbo oven roasted almonds & jumbo cashews. With fruit and nut mixes holding the highest rate of sale in the nuts category, the KP jumbo unsalted fruit & nut mix which includes sweet jumbo golden raisins and whole dried cranberries is set to perform well and drive sales for retailers.
The packs for the new range have the familiar ‘Jumbo’ logo whilst the vibrant green and pink colouring will create standout on shelf. The main point of difference is the addition of a navy banner with the variant name, which highlights that the products are mixes rather than a single nut variety. Full descriptor of the contents in each mix is also on front-of-pack for consumer clarity.
Both new additions to the range offer retailers a branded alternative within an own label dominated market and the chance to add value to the category by offering consumers a delicious alternative to plain nuts.
George Johnston, marketing director – bagged snacks, UBUK, comments, “The KP Jumbo Nuts range is worth £10m and growing at 9% year on year. This is nearly a quarter of our total KP Nuts portfolio, so this is an important launch in one of our most promising sub-categories. With double-digit growth and KP Nuts’ huge consumer recognition in mind, retailers should