Trident infusions of vitamin C, ginseng and white tea
A new brand has been launched by chewing gum Trident in the US. The Vitality range includes three blends of flavours – Vigorate, Rejuve and Awaken – and has vitamin C, ginseng or white tea infused into each piece.
“Based on research, we found that many consumers were looking for new flavours that fit with their wellness lifestyle,” says Kelly Bivens, brand manager, Trident.
The packaging is a full box with a blister pack inside, and closes to ensure the blister pack does not slip out. This is unlike traditional blister packaging, which is cut open on both sides.
Trident Vitality will be available in January 2011 in select stores. It will be available nationwide in convenience, mass merchandise, drug stores, grocery stores and other retail outlets in February 2011.