Swiss chocolate brand Barens launches in the UK
Barens Chocolate – an international Swiss confectionery brand – is launching into the UK market with its chocolate range Amador. Barens prides itself on using the finest ethically sourced, natural ingredients to produce its chocolates. Each 125g bag is made up of individually wrapped, filled milk chocolates, which are available in three popular flavours – mint, hazelnut and orange with RRP’s of £1.99.
Set up in 2000 by a group of Swiss confectionery professionals, Amador is the first of several product launches scheduled for the next 12 months. Barens believe the Amador range’s taste profile, quality and competitive price point will see huge interest from a wide range of foodservice and retail outlets.
David Williams, Barens’ national sales manager, who was one of the driving forces behind Lindt’s UK success in recent years, comments, “After already making a name for itself in international markets, the launch of Amador signifies the start of Barens’ UK growth strategy. We believe the Amador range will provide a wide range of retail and foodservice outlets with good margins and the versatility to target different chocolate occasions.”