Spreading Glee, internationally
Verve, the US natural chewing gum manufacturer, has announced a new partnership with Community Foods to distribute Glee Gum in Europe. Based in London, Community Foods will serve European wholesalers and retailers with Glee Gum products, effective immediately.
Glee Gum is natural chewing gum with no artificial colouring, flavouring, sweeteners, or preservatives. It is the only gum in North America made the old-fashioned way, with chicle— a natural tree sap harvested sustainably from the rainforests of Central
America. Once all chewing gum was made with chicle, but today most gum is made entirely from synthetic materials and is packaged in recycled cardboard.
“We are thrilled for the chance to launch the line in Europe,” says Deborah Schimberg, president and founder of Verve.
Community Foods exports throughout Europe and have already, they have secured distribution of Glee Gum in countries from Norway to Latvia. Glee Gum’s European boxes feature ingredient translations in French and German, as well as a seal of certification from the Vegetarian Society of the UK.
Verve has also expanded the brand with two new, sugar-free varieties. In response to growing consumer concern over artificial sweeteners like aspartame, Sugar-Free Glee Gum is the only gum in the US sweetened naturally with 100% xylitol extracted from American birch trees. The xylitol in Sugar-Free Glee is extracted using a wood-based integration process for 84 – 99% less impact on the environment than conventional methods of xylitol production.