Feature article
Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
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Panda Liquorice celebrates National Veggie Week
This week is National Vegetarian Week, which aims to raise awareness about the benefits of the vegetarian lifestyle.
Sales uplift over Jubilee weekend
The Local Government Association has confirmed receipt of 10,000 applications for Jubilee street parties, twice the number requested for last year’s Royal Wedding.
Pocket some profit
Wrigley’s Airwaves is launching a multi-million pound campaign, which will re-position the gum brand as an all year round portable ‘pocket pick-me-up’.
Wispa launches marketing campaign
This month, Kraft Foods is launching a creative campaign to support its Cadbury Wispa brand, including the latest bitesize addition, Cadbury Bitsa Wispa.
Zetar reports 5% drop in revenue
Zetar has achieved an increase in everyday sales and extended its portfolio of branded products.
UK marshmallow frenzy
The craze for America’s popular Marshmallow Fluff has well and truly arrived, after Empire Foodbrokers – official distributors of the product in the UK – reported it has doubled its listings within the retail confectionery sector.
Goody Good Stuff lands in Asda
Goody Good Stuff has secured its second supermarket stockist after only 18 months on the market.
Asda, Morrisons and Iceland named as ‘worst offenders’ for sweet displays
Three leading supermarkets have been named as the ‘worst offenders’ for undermining parents’ efforts to feed their children healthily.
Nestlé reports 7.2% growth
In the first three months of 2012, sales increased by 5.6% to CHF 21.4 billion (€17.8bn).
Bear celebrates first ever ad campaign
Bear, the healthy snack brand, is rolling out its first ever ad campaign, with the strapline ‘Nothing but naked nature’.
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