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Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
Read moreNestlé opens this year’s Perfect Break campaign
Nestlé will launch its Kit Kat Perfect Break competition again on 29th August for the third time. In 2010, the promotion boosted Kit Kat sales by 28% and added 2.3% to the chocolate singles category.
This year’s campaign includes a climb to Everest base camp, zero gravity flights or simply paying the mortgage for a year. With each of the ten top tier prizes worth a £10,000, winners can choose from a selection of prizes to take their Perfect Break by finding a golden ticket in their Kit Kat packs.
This year, Kit Kat 4 Finger and Chunky are joined by the new Pop Choc impulse bag, which is backed by a £2m media campaign from 5th September.
Graham Walker, Nestle UK trade communications manager, says, “Back for the third year running, Kit Kat Perfect Break offers retailers a huge, and easily gained, bump in confectionery sales.”
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