M&M’s World opens in London
Europe’s first ‘M&M’S World’ store has opened in London’s Leicester Square on 6th July 2011. The 35,000 square foot store brings the world’s most popular US confectionery brand to the UK, building on existing store concepts in New York’s Times Square, Las Vegas and Orlando, Florida.
The mega store, spread out over four floors and big enough to fit over 100 doubledecker buses inside, will offer a wide range of M&M’S chocolates and merchandise. The M&M’S characters, led by Red and Yellow, will be brought to life throughout the store.
Building on the Peanut, Choco and Crispy varieties that can be purchased across the UK, there will be a range of merchandise including apparel, kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially-designed London-themed M&M’S branded product. The store will also feature a giant interactive wall of chocolate, where visitors can create their own custom-blended M&M’s selection from a full range of 22 colours including the Choco and Peanut varieties.