McVitie’s brings out the cake
McVitie’s Cake Company is on a drive to encourage consumers to ‘Bring Out the Cake’ as part of a national campaign to lift the nation’s mood with a slice of McVitie’s cake to drive sales for retailers.
The campaign, which runs from now until August, will see McVitie’s Cake Company carrying out consumer sampling activity at events around the UK to lift their day with a slice of cake and enjoy a tune or two from the McVitie’s marching band. Throughout the sampling activity, McVitie’s Cake Company will be uploading content of consumers ‘Bringing Out the Cake’ and celebrating with McVitie’s to YouTube to further engage with consumers.
In addition, McVitie’s Cake Company will be redesigning its product packaging to feature a ‘Bring Out the Cake’ flash on pack and to include a QR code and URL which will direct consumers to its Facebook page, www.facebook.com/mcvitiescake. Once there, consumers can treat a friend to a free McVitie’s cake voucher that can be redeemed in store.
Dominica Rennard, group product manager at McVitie’s Cake Company, comments, “2012 is a year of celebration and what better way to do so than by enjoying a slice of cake with friends and family. With a significant number of big events coming up this year, retailers should make sure they’re well stocked on products from the McVitie’s Cake Company to take advantage of the increased consumer awareness and celebratory spirit that will sweep the nation.”