Divine at Glastonbury
Divine Chocolate, the Fairtrade company co-owned by cocoa farmers, has been invited to be the official chocolate bar at this year’s Glastonbury festival. A variety of bars will be on sale at the main festival stores including a limited edition milk chocolate bar with a specially designed wrapper exclusive to Glastonbury.
Divine will be running a series of promotions, including a really exceptional prize for one lucky winner during the festival – one bar will contain a Golden Ticket giving the winner stage-side access to the Pyramid Stage on the final night.
Glastonbury’s head of sponsorship, Robert Richards, explains that Glastonbury is committed to environmental and ethical standards – which include being careful regarding the brands the festival is associated with wherever possible. “We have made sure that the Festival promotes good environmental and ethical practice as much as possible. The tea and coffee on sale is Fairtrade, and we have felt for some time that the chocolate should be too. Divine was our clear choice – not only is it 100% Fairtrade, but it’s also farmer-owned, and independent just like Glastonbury.”
Sophi Tranchell, Managing Director of Divine Chocolate adds, “Divine and Glastonbury are obvious soul-mates – as well as sharing ethical values, Divine is all about delicious fun, indulgence, sharing and being sociable – the ideal festival companion.”
On sale at Glastonbury will be one limited edition 45g milk chocolate bar with a special Glastonbury wrapper, plus five 100g bars – milk chocolate, milk chocolate with orange, dark chocolate with ginger and orange, 70% dark chocolate, and white chocolate with strawberry. Inside one of the 100g bars will be a Golden Ticket giving the winner and a friend an exclusive stage-side view for a performance on the Pyramid Stage on Sunday 26th June.