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Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
Read moreChewits Xtreme in web launch
Chewits has launched the new website www.chewitsxtreme.co.uk to drive maximum consumer awareness of its Chewits Xtreme range and brand tour this summer.
The interactive site launch follows only days after the parent brand – Chewits – won the Marketing Society Northern Awards Social Media award and scooped the Grand Prix award for its website and social media engagement.
“Social media engagement is critical to sales success now,” says Stuart Lane, commercial director for Leaf. “More than 10,000 visitors go online to engage with Chewits every month and our Facebook site already plays host to 80,000 fans. It is one of the best ways to support retailers by offering constant consumer engagement and with our summer tour at key shopping centres we hope to drive sales of this fast-growing product even further.”
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