Aero moves to biscuit aisle
Nestlé has moved its Aero chocolate bar brand into the biscuit category. It will be sold in multipacks of seven bars of Aero chocolate, mixed with round pieces of biscuit.
Aero Biscuits, which contain 99 calories per bar, are aimed at women aged between their twenties and forties, as Aero targets this hard-to-reach market. They carry an RRP of £1.52.
The launch will be backed by a £4m marketing support including TV ads and in-store activity. The brand extension to Aero marks part of a major investment by Nestlé. In January, it reintroduced its Aero Caramel brand, with a claimed new, improved recipe.