Feature article
Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
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M&M’s free cinema ticket promotion returns
As a host of blockbusters make their way to the silver screen this summer, Mars Chocolate’s Sweet Sundays promotion is also set to return.
Cloetta acquires Goody Good Stuff
Cloetta has acquired Goody Good Stuff.
Vimto lollipops are top drawer
Sugar confectionery manufacturer R Crawford (Northern) has launched Vimto fizzy lollipops with individual bar coded sticks in new drawer boxes designed for instant shelf and counter top display.
Made in Chelsea star fronts Wrigley campaign
Wrigley is launching a new oral care campaign designed to encourage people to unleash their superstar smiles by taking a look at their daily oral care habits.
5 gets pulses racing with new ad campaign
This month, following the successful launch of its seven stick pack in January, Wrigley’s youth gum brand 5 is set to launch a new and pulsating outdoor creative campaign.
Wrigley invests in Starburst Flavour Morphs
Wrigley is set to drive awareness of Starburst Flavour Morphs by launching a highly visible out of home advertising campaign.
Sweet win for The Market Family
The Market Family has been appointed by Swizzels Matlow to redesign kids’ favourite lollipops Fruity Pops.
Kinder Surprise to drive scary sales
Kinder Surprise is helping retailers benefit from the highly anticipated release of Disney-Pixar’s latest blockbuster, Monsters University.
Bon Bon Buddies celebrates Queen’s Award for Enterprise
Bon Bon Buddies, a European provider of licensed character and branded confectionery has been awarded the Queen’s Award for Enterprise for international trade.
Hershey makes nutrition simple
Hershey plans to voluntarily provide front-of-pack nutrition information to make it simple and easy for consumers to make choices about the role of confectionery in their lifestyle.
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