Feature article
Emerging economies drive gum sales
Global retail value sales of gum totalled $26.4 billion (€19.5bn) in 2012, up two per cent on 2011 (constant 2012 prices/fixed 2012 exchange rates).
Read moreMini seasons
Seasonal buying has proven popular for many companies, who create limited edition confections for holidays.
Now, Kraft Foods has coined a new term, ‘mini-seasons’, for smaller holidays, such as Father’s Day. Kraft believe that micro-seasons represent an untapped opportunity for manufacturers, and that confectionery sales could spike during these seasons.
Kraft have kick started this trend by launching a orange Toblerone for Father’s Day, so we will soon see how successful sales were.
Mini-seasons represent the perfect opportunity to buy someone confectionery – since they are not as significant as a birthdays, or Christmas, people tend to spend less money on gifts, and confectionery is the ideal solution.
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