Despite tough market conditions popcorn remains one of the fastest growing impulse categories.
A loyal consumer following is essential to the success of any brand.
Confectioners are under constant pressure to make their products healthier.
It seems that manufacturers no longer create truly innovative products.
Compared to other confectionery, the gum sector significantly lacks innovation.
Chocolate and confectionery are the gifts of choice for many consumers today.
ISM is over for another year, and my trousers are feeling decidedly tighter after spending days roaming the halls sampling everyone’s new and exciting products.
ISM is taking place alongside ProSweets on 27-30 January.
Approaching Christmas many manufacturers are considering how to differentiate their products from others on the shelves to drive sales.
A recent article in the New England Journal of Medicine claims that placing confectionery at the cash register increases impulse purchasing and is consequently a risk factor for obesity and chronic diseases.