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Covering worldwide trade news, features, trends and analysis from the sweets and snacks wholesale and retail industry.

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Screen Shot 2015-01-23 at 15.16.36Fruit Heroes UK launch

Posted on 23 January 2015

Fruit Heroes, one of Denmark’s biggest-selling and best-loved home-grown brands, with 36 million Fruit Heroes pure fruit bars consumed per year, is launching nationwide in the UK this month.


Butterkist Sweet & Salted 27g Clip StripButterkist launches TV campaign

Posted on 22 January 2015

Popcorn brand Butterkist will be on screen for Valentine’s Day, when a £2m TV campaign lands featuring new ‘Love the Taste’ positioning.


Bakery company acquisition

Posted on 22 January 2015

George Weston Limited has announced that Maplehurst Bakeries, a subsidiary of Weston Foods, is to purchase Creative Occasions, a manufacturer of decorated cakes, based in Nashville, Tennessee.


choc chewsNutritional chews range

Posted on 22 January 2015

Mannatech Incorporated, a global provider of health, wellness and nutritional products, is launching a chocolate version of its PhytoBurst Nutritional Chews.