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Covering worldwide trade news, features, trends and analysis from the sweets and snacks wholesale and retail industry.
Fruit Heroes, one of Denmark’s biggest-selling and best-loved home-grown brands, with 36 million Fruit Heroes pure fruit bars consumed per year, is launching nationwide in the UK this month.
Popcorn brand Butterkist will be on screen for Valentine’s Day, when a £2m TV campaign lands featuring new ‘Love the Taste’ positioning.
George Weston Limited has announced that Maplehurst Bakeries, a subsidiary of Weston Foods, is to purchase Creative Occasions, a manufacturer of decorated cakes, based in Nashville, Tennessee.
Mannatech Incorporated, a global provider of health, wellness and nutritional products, is launching a chocolate version of its PhytoBurst Nutritional Chews.