Welcome to Sweets & Snacks Europe
Covering European trade news, features, trends and analysis from the sweets and snacks wholesale and retail industry.
This month, following the successful launch of its seven stick pack in January, Wrigley’s youth gum brand 5 is set to launch a new and pulsating outdoor creative campaign.
Wrigley is set to drive awareness of Starburst Flavour Morphs by launching a highly visible out of home advertising campaign.
The Market Family has been appointed by Swizzels Matlow to redesign kids’ favourite lollipops Fruity Pops.
Kinder Surprise is helping retailers benefit from the highly anticipated release of Disney-Pixar’s latest blockbuster, Monsters University.